One Simple Idea
Category: Marketing & Sales
Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work
One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry.
In addition to teaching readers how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today.
The book also features real-life success stories from people who have used the author’s strategies.